Digital Marketing Manager

Riga, Latvia

About this job

  • Salary: EUR 2000 - 2500
  • Office address: Riga, A. Pumpura 2

Job Description

Digital Marketing Specialist for
EUROPEAN MANUFACTURER OF TIMBER FRAME HOUSES (Riga, Latvia)

Digital Marketing Manager's responsibilities include:

  • Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
  • Maintaining our social media presence across all digital channels
  • Measuring and reporting on the performance of all digital marketing campaigns


Tasks:

Research competitors’ pricing and products
Decide on the appropriate placement of ads
Determine what content will reach customers
Develop projects to create content
Publish digital marketing content online
Implement email marketing campaigns
Measure digital traffic
Monitor social media and Google Analytics
Optimize paid advertising campaigns using SEO and other tools
Report on the growth and analytics of campaigns to stakeholders
Scale campaigns to maximize ROI
Monitor project status and budget
Conduct market research to inform campaigns
Brainstorm and implement experiments and conversion tests

Requirements and skills

  • BS/MS degree in marketing or a related field
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML 
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement


 


About Company

About Grata ECO House We consider the peculiarities of each order by taking into account the customer’s wishes, local building standards, as well as energy performance and environmental requirements. All of our houses that are produced for target markets satisfy the present-day energy efficiency class A requirements or even surpass them.

GRATA has operated in the markets of Latvia, Europe and Russia for over 30 years. Since 1991, the company has been successfully developing its own projects in the field of residential and commercial real estate.
The company specializes in the management, operation and leasing of commercial and residential real estate.
GRATA is a developer and exclusive representative of the leading property developers in Riga and is engaged in the development of its own investment projects and helps its partners and potential investors in the acquisition, maintenance and sale of real properties.